Web Design – A Closer Look

Web designers should begin by considering a client’s website objectives then advance to an Information Architecture (IA) to line a website’s information hierarchy and help guide the planning process. Next, web designers can start creating wireframes and eventually move to the planning stage. Web designers may use several basic design principles to realize an aesthetically pleasing layout which also offers excellent user experience.

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Design Principles
Balance – Web designers need to make a balanced layout. In web design, we ask heavy (large and dark colors) and lightweight (small and lighter colors) elements. Using the right proportion of every is critical to achieving a balanced website design.

Contrast – In color theory, contrasting colors are ones placed opposite each other on the color wheel (see also complementary colors). Web design offers a couple of other areas where contrast is applicable. Designers check out contrasting sizes, textures, and shapes to define and draw attention to certain sections of the web site.
Emphasis – We touched on this a touch when discussing contrast. Emphasis may be a design principle founded within the intentional “highlighting” of certain important elements of the web site layout. It’s important to notice that if you emphasize everything on the page you finish up emphasizing nothing. Imagine a page during a book where 80% of the content is highlighted in yellow…does anything stand out? this is often the time to require a glance at that Information Architecture for direction.

Consistency – Also called repetition or rhythm, consistency may be a critical web design principle. for instance, clean and consistent navigation provides the simplest user experience for your website visitors.
Unity – Unity is that the relationship between the varied parts of the web site layout and therefore the composition as an entire. Based on the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories.

Web Development – a better Look
Web developers, sometimes called programmers, take the planning created and build a functioning website. to place it (very) simply, consider the planning as a non-interactive “picture” of an internet site. Developers take that style and break it up into its components. They then either use just HTML or a more dynamic approach incorporating programming languages like PHP to develop the varied website pages. More advanced web developers may prefer to utilize a Content Management System (CMS) like WordPress or Joomla to streamline development and permit clients a simple thanks to maintaining and update their website.
Web developers may convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.

Final Words
Small- and medium-sized companies trying to find an internet site or a re-design of their existing website could also be confused by the blurred lines surrounding the terms “Web Design” and “Web Development.” Although there are individuals that are ready to do both, many companies have dedicated designers which create the web site layout then hand the planning files over to a programmer who completes the event stage. Hopefully, this text will help clear up the common misconception that style and development are one within the same.

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